Exclusively for professionals

Exclusively for professionals

Create and dispense unlimited hair colours

Create and dispense unlimited hair colours

Get $100 color credit

Create and dispense unlimited hair colours

Get $100 Color Credit

Get $100 Credit

The future of hair colour starts here

The future of hair colour starts here

When you spend $50 on color
The future of hair colour starts here

When you spend $50 on color

When you spend $50 on color

  • Free shipping and returns

  • Satisfaction guaranteed

  • Cancel anytime

Precision color. Infinite creativity.

Create and dispense custom formulas for your clients.

    Create and dispense custom formulas for your clients.

      Create and dispense custom formulas for your clients.

        Zero upfront cost—pay per gram.

        • Reduce over-pouring

        • No wasted, unused tubes

        The yuv® Lab with the lid open alongside the app instructing the colorist to change the cartridge.

        Nothing upfront, pay per gram.

        • Reduce over-pouring

        • No wasted, unused tubes

        The yuv® Lab with the lid open alongside the app instructing the colorist to change the cartridge.

        Zero upfront cost—pay per gram.

        • Reduce over-pouring

        • No wasted, unused tubes

        The yuv® Lab with the lid open alongside the app instructing the colorist to change the cartridge.

        We track your usage and keep you restocked.

          We track your usage and keep you restocked.

            • Logo for 'The Salon Magazine'
            • Logo for Professional Hair Magazine.
            • Logo for The Hairdressers Journal Magazine.
            • Logo for Estetica Hair Magazine.
            • Logo for Creative Head Magazine.
            • Logo for 'The Salon Magazine'
            • Logo for Professional Hair Magazine.
            • Logo for The Hairdressers Journal Magazine.
            • Logo for Estetica Hair Magazine.
            • Logo for Creative Head Magazine.
            • Logo for 'The Salon Magazine'
            • Logo for Professional Hair Magazine.
            • Logo for The Hairdressers Journal Magazine.
            • Logo for Estetica Hair Magazine.
            • Logo for Creative Head Magazine.

            “dispenses millions of custom color formulations at the touch of a button”

            Logo for 'The Salon Magazine'

            The Salon Magazine

            “dispenses millions of custom color formulations at the touch of a button”

            Logo for 'The Salon Magazine'

            The Salon Magazine

            “dispenses millions of custom color formulations at the touch of a button”

            Logo for 'The Salon Magazine'

            The Salon Magazine

            A person holding the iPad showing the yuv® App homepage with the formulas listed.

            Create without limits, with all your formulas and notes in one place.

            A person holding the iPad showing the yuv® App homepage with the formulas listed.

            Create without limits, with all your formulas and notes in one place.

            A person carrying the yuv® Lab and placing it on a table.

            Perfect for salons of 1 or salons of 30 hairstylists.

            A person carrying the yuv® Lab and placing it on a table.

            Perfect for salons of 1 or salons of 30 hairstylists.

            Vibrant, long-lasting results with shine. Permanent, Demi-Permanent, High Lift, and Developer.

            • A person styling the hair of a copper-colored model.
            • A model with straight blonde hair looking to the side.
            • A model with dimensional gray hair.
            • A model with short straight blue hair.
            • A model with green braided hair tied to the side.
            • A model with straight blonde hair laughing.
            • A model with straight brown hair wearing a red top.
            • A side-profile shot of a blonde model
            • A model with brown hair wearing sunglasses.
            • A model with curly red hair tied up.

            Vibrant, long-lasting results with shine. Permanent, Demi-Permanent, High Lift, and Developer.

            • A person styling the hair of a copper-colored model.
            • A model with straight blonde hair looking to the side.
            • A model with dimensional gray hair.
            • A model with short straight blue hair.
            • A model with green braided hair tied to the side.
            • A model with straight blonde hair laughing.
            • A model with straight brown hair wearing a red top.
            • A side-profile shot of a blonde model
            • A model with brown hair wearing sunglasses.
            • A model with curly red hair tied up.

            Vibrant, long-lasting results with shine. Permanent, Demi-Permanent, High Lift, and Developer.

            • A person styling the hair of a copper-colored model.
            • A model with straight blonde hair looking to the side.
            • A model with dimensional gray hair.
            • A model with short straight blue hair.
            • A model with green braided hair tied to the side.
            • A model with straight blonde hair laughing.
            • A model with straight brown hair wearing a red top.
            • A side-profile shot of a blonde model
            • A model with brown hair wearing sunglasses.
            • A model with curly red hair tied up.

            Why choose yuv®?

            Traditional

            yuv®

            Endless shade possibilities

            $0 upfront inventory, pay per gram

            Automatic restocking

            Refillable packaging

            Formulas auto-saved

            Track color usage

            Traditional

            yuv®

            Endless shade possibilities

            $0 upfront inventory, pay per gram

            Automatic restocking

            Refillable packaging

            Formulas auto-saved

            Track color usage

            Traditional

            yuv®

            Endless shade possibilities

            $0 upfront inventory, pay per gram

            Automatic restocking

            Refillable packaging

            Formulas auto-saved

            Track color usage

            Hear from others

            • "I never worry about whether I’ve got the right shade in."

              Logo for the Rebel Rebel salon.

              Rebel Rebel

            • "Used 12.1 on my hair. In 30 years of hairdressing, it has never lifted so clean."

              πlaceholder yuv® logo

              NN14 Bespoke Hair

            • "It’s been a game-changer in the salon!"

              Logo for the One Two 7 Hair & Beauty salon - quote 2.

              One Two 7 Hair & Beauty

            • "I never have to worry about writing color notes."

              Logo for Hair by Mercedes salon - quote 1.

              Hair by Mercedes

            • "No more tubes and boxes to be thrown away."

              πlaceholder yuv® logo

              Bernd Rossmanith-Shoulder

            • "Color outcomes are stunning, the 100% gray coverage is superb"

              Logo for the One Two 7 Hair & Beauty salon - quote 1.

              One Two 7 Hair & Beauty

            • "I never worry about whether I’ve got the right shade in."

              Logo for the Rebel Rebel salon.

              Rebel Rebel

            • "weighed to perfection as my lab works its magic every time"

              Logo for Hair by Mercedes salon - quote 2.

              Hair by Mercedes

            • "Unlimited creativity being able to customize my own colors for my clients"

              Logo for Outlaw Hairdressing salon.

              Outlaw Hairdressing

            Hear from others

            • "I never worry about whether I’ve got the right shade in."

              Logo for the Rebel Rebel salon.

              Rebel Rebel

            • "Used 12.1 on my hair. In 30 years of hairdressing, it has never lifted so clean."

              πlaceholder yuv® logo

              NN14 Bespoke Hair

            • "It’s been a game-changer in the salon!"

              Logo for the One Two 7 Hair & Beauty salon - quote 2.

              One Two 7 Hair & Beauty

            • "I never have to worry about writing color notes."

              Logo for Hair by Mercedes salon - quote 1.

              Hair by Mercedes

            • "No more tubes and boxes to be thrown away."

              πlaceholder yuv® logo

              Bernd Rossmanith-Shoulder

            • "Color outcomes are stunning, the 100% gray coverage is superb"

              Logo for the One Two 7 Hair & Beauty salon - quote 1.

              One Two 7 Hair & Beauty

            • "I never worry about whether I’ve got the right shade in."

              Logo for the Rebel Rebel salon.

              Rebel Rebel

            • "weighed to perfection as my lab works its magic every time"

              Logo for Hair by Mercedes salon - quote 2.

              Hair by Mercedes

            • "Unlimited creativity being able to customize my own colors for my clients"

              Logo for Outlaw Hairdressing salon.

              Outlaw Hairdressing

            Hear from others

            • "I never worry about whether I’ve got the right shade in."

              Logo for the Rebel Rebel salon.

              Rebel Rebel

            • "Used 12.1 on my hair. In 30 years of hairdressing, it has never lifted so clean."

              πlaceholder yuv® logo

              NN14 Bespoke Hair

            • "It’s been a game-changer in the salon!"

              Logo for the One Two 7 Hair & Beauty salon - quote 2.

              One Two 7 Hair & Beauty

            • "I never have to worry about writing color notes."

              Logo for Hair by Mercedes salon - quote 1.

              Hair by Mercedes

            • "No more tubes and boxes to be thrown away."

              πlaceholder yuv® logo

              Bernd Rossmanith-Shoulder

            • "Color outcomes are stunning, the 100% gray coverage is superb"

              Logo for the One Two 7 Hair & Beauty salon - quote 1.

              One Two 7 Hair & Beauty

            • "I never worry about whether I’ve got the right shade in."

              Logo for the Rebel Rebel salon.

              Rebel Rebel

            • "weighed to perfection as my lab works its magic every time"

              Logo for Hair by Mercedes salon - quote 2.

              Hair by Mercedes

            • "Unlimited creativity being able to customize my own colors for my clients"

              Logo for Outlaw Hairdressing salon.

              Outlaw Hairdressing

            The future of hair color starts here

            • How is my color restocked?

            • How much is the color?

            • What is the quality of the color?

            • Are shipping and returns free?

            • What if I want to cancel

            Limited availability

            Get creative

            1. 1

              Secure your Lab

            2. 2

              Get Creative

            3. 3

              We're sure you'll love it but if not? Cancel anytime

            Limited availability

            Get creative

            1. 1

              Secure your Lab

            2. 2

              Get Creative

            3. 3

              Love it or leave it, cancel anytime

            Limited availability

            Get creative

            1. 1

              Secure your Lab

            2. 2

              Get Creative

            3. 3

              We're sure you'll love it but if not? Cancel anytime